The adaptive capability your organisation needs.
When things shift and parts of your organisation fall out of step, everything gets harder to run. Orby gives you the capability to continuously adapt your organisation to what it needs to deliver.
You know the feeling of a trolley with one broken wheel?
It drags. It pulls to one side. Every step takes more effort than it should, and you're working twice as hard to cover half the distance.
That's what an organisation feels like from the inside when it's misaligned. The strategy says one thing. The structure was built for another. The processes are a legacy of three eras ago. And the work that people are prioritising doesn't move the business forward.
This is probably you right now.
If any of these sound familiar, you’re who Orby is built for.
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You're trying to find time, in the middle of the day-to-day, to do the strategic work you know you're good at - better design and real structural problem-solving - but the operational load keeps winning.
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You wish your team could handle redesign and change work themselves, so you weren't leaning on external partners at a high price point every time.
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You keep seeing the same performance problems come through the business. There's never quite enough time to get to the root cause, so you fix the surface issues again and again.
When it drags, look at the design before the people.
When an organisation feels this way, the instinct is to look at the people. The team isn't performing. The leaders aren't strong enough. Everyone's resistant. What they need is a mindset shift.
Usually that's the wrong place to look. Behaviour is shaped by the environment people work inside. Kurt Lewin captured it as B = f(P x E) - behaviour as a function of the person and their environment. Put capable people in a world that was designed for yesterday's demands and they'll never perform the way you need them to.
The good news is that design problems have clear solutions.
An Organisational
Effectiveness System,
under one membership.
Orby is the adaptive capability you build in, without adding people or bringing in consultants. One membership, a whole system to support you.
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The Knowledge Bank
275+ tools, tested on real work
Frameworks, tools and templates across organisational design, work design, operating models, alignment and change. Tested on real projects, editable, ready to adapt.
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Borrowed judgement, on call
Senior support when the call is hard
Pressure-test your thinking, work through the hard calls, and back yourself before you take it to your leaders. Like having a senior organisational design lead on call.
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A tailored roadmap
A clear path for your situation
A step-by-step path for whatever's out of step - the operating model, the structure, the way work is designed, a change that has to land - with the right tool at each step.
See what a member actually works with.
When you join, you don't just get a welcome email and your login. Inside your first fortnight, you can have a tailored roadmap built for your program, the tools mapped to each step, and senior advice on call.
What changes when you're a member
Here's what's different once you've got the tools, the roadmap and the support behind you.
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Before
Every redesign starts from a blank page.
You're the only person who can do this work.
You prep for the board late at night and hope the structure holds.
Fixing things means bringing in an external partner, at a high price.
The same problems keep coming back.
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Once you're a member
You start from a roadmap and tools that are already built.
You've got senior backup on call, so you're not carrying it alone.
You walk into the meeting with the work already done.
Your team builds the capability, so you lean on outside help less.
Each project gets easier, because the capability stays with you.
Built for the person accountable for people and organisation outcomes.
Orby fits if you are
A CPO, CHRO, Executive or People and Culture leader responsible for how the organisation is designed and how it works
Inside an organisation of roughly 200 to 20,000 people
Working on organisational alignment, an operating-model or work redesign, AI adoption or major business changes
Wanting to build your internal capability - not just hire in the experts