The people behind the process.
We believe organisational change should be practical, human and within reach for the people leading it.
Hi - I'm Sam, and I'm the founder of Orby.
I've spent the past twenty-five years or so working on people and organisation "stuff". If I'd listened to my parents I'd have become a lawyer, but by the time I reached university I was caught up in history and politics, and in how people come together to build the complex social systems we live and work inside. So I skipped law and went to psychology.
I believe that organisations - where so many of us spend so much of our lives - should be places where meaningful work gets done, where communities form, and where people feel they can belong and contribute. I care about setting up the architecture and culture of an organisation so the right people can do the right work, in the right way.
Doing that in real life takes work, and the job is never finished, even in a great organisation with strong leaders. The world keeps changing, so the way you handle change has to be smart, simple and sustainable.
That's where Orby comes in. I've worked with global organisations, for-purpose ones, small teams and solo founders. I've worked on operating-model redesigns, work and role design, mergers and integrations, transformations and process improvement - including the projects where a leadership team knows something isn't right but needs help to find what that something is. In all of them there were good people trying to make something better, slowed down because they weren't sure what steps to take, how to structure the work, or how to run the session that would get them the outcome they needed.
My aim is to give you the knowledge and the space to make strong decisions for your organisation, and to make sure you have senior support behind you while you do it.
The thinking Orby is built on
Orby draws on a clear lineage. Kurt Lewin's insight that behaviour is a function of the person and their environment. Fred Emery and the Tavistock tradition of socio-technical design. That grounding is why the tools hold up under real conditions, and why Orby works on the whole system - the design people operate inside - rather than asking people to try harder inside a system that's working against them.